The Importance of Pricing Right

We listed a home on Wednesday and by Friday morning there was an offer on the house. People may argue we priced the house too low, and we assert that we did our job right! Now I know the age old saying “to assume is to make an ass out of you and me”, but I feel its okay to assume when a home is listed the owner is looking to sell.
When we do list your home there are two routes we can take 1) we list your house for the market value by comparing it to similar homes in the area that have SOLD. The key to this statement is the ones that have sold. Anyone can put any price on a house/property, but that doesn’t mean it’s going to sell, therefore we look at SOLD homes/properties when coming up with a price for your home/property. Or 2) we can go with an inflated price set out by the client, have open houses, have lots of people through, have showings, have it in the paper and have no offers. Then after a few weeks we lower the price with your approval and slowly the price keeps coming down, making the selling process dragged out and you start to resent your realtor. One thing clients and potential clients must know is that even if you have an odd property, or your home is dated, needs some improvements, there is nothing that price can’t fix.
The reason it is crucial to start off with a proper listing price is once a buyer views a home that is well priced, they are excited and willing to make a good offer on it before anyone else gets to see the property. The seller is then in the position of only having their home on the market for a short period of time and is in the stronger negotiating position. Consequently, the buyer will usually pay top price to ensure the deal before anyone else gets in to see it.
For those who price their home way too high miss their market entirely and actually sell other homes that are in that price range, because those homes offer more space, improvements, etc. and people see there is more value in the properly priced home, and the over priced home just helped make a sale. This is not to say that an overprice home will not receive any offers, but it will take some time, people do become suspicious if a home has been on the market for months, and their offer will not be as high because they the buyers now have the advantage in the negotiating process.
Therefore our advice as professionals in this business is listen to your realtor: This is what they do for a living, they know the market, they aren’t emotionally attached to the home and know how to price it properly, that is of course only if you want to sell it in a reasonable amount of time.
Many people who are thinking of pricing their house should know the market, the graph located above will help you understand the extent of the diminished prices due to the recession. Prices are down from last year at this time, take a look and remember this graph when you and your realtor (hopefully us) decide on a listing price.
Happy Blogging!
-Ashley Ross, sales representative